DMOs compete fiercely with other parts of Canada and the world for all segments of the visitor economy including meetings and conferences, leisure travel and sports tourism through data- driven, multi-channel strategies. They are governed through a blend of local, private and public sector directors to ensure ongoing support in their communities.
DMOs contribute significantly to a stronger British Columbia by investing VBAs such as MRDT, which generate regional and provincial year-round employment, business income, and tax revenue to all levels of government.