Mission, Vision, and Values


Our mission is to advocate for BC’s community destination organizations on areas of common interest and elevate our members through the sharing of knowledge, best practices, tools, and resources.


We will harness the power of collaboration to effectively and successfully champion the collective voice of community destination organizations in BC.


Tourism Leadership: we are a leader in addressing key tourism issues impacting our stakeholders; providing a recognized voice that represents the interests of BC DMOs.

Professionalism: we work with the highest level of integrity, ensuring we are fair, honest and transparent in all of our dealings and communications.

Continuous Improvement: we work collaboratively and respectfully with our DMO member partners, sharing information and good practice to improve our efficiency and effectiveness.

Achievement & Accountability: we are results oriented; setting clear, achievable targets, and being accountable for our actions and results.