Mission, Vision, and Values


The British Columbia Destination Marketing Organization Association (BCDMOA) serves its members by advancing professionalism, upholding industry standards, and removing barriers to tourism success.


BCDMOA inspires, advances, and celebrates the success of DMOs, for the betterment of BC’s visitor economy.


Tourism Leadership: we are a leader in addressing key tourism issues impacting our stakeholders; providing a recognized voice that represents the interests of BC DMOs.

Professionalism: we work with the highest level of integrity, ensuring we are fair, honest and transparent in all of our dealings and communications.

Continuous Improvement: we work collaboratively and respectfully with our DMO member partners, sharing information and good practice to improve our efficiency and effectiveness.

Achievement & Accountability: we are results oriented; setting clear, achievable targets, and being accountable for our actions and results.